From 400 to 1,000 Organic Traffic Per Day on a Courses Website

We at our agency are proud to have successfully increased our client’s website’s organic traffic by 2.5 times its original amount. Our expert team took charge of the project when the website was receiving approximately 400 daily visits. However, with our comprehensive approach, the website now welcomes over 1,000 visitors each day. Let us show you how we can help boost your online presence as well.

PHASE 1: REDESIGN & TECHNICAL SEO:

Phase 1 primarily had the following 2 steps:

1. Website Redesign
2. Technical SEO

1. Website Redesign:

When our agency first took on this website, it was primarily designed to drive sales through advertisements. The website’s layout and design were tailored to support this objective. Here’s how the website looked at the beginning of our engagement.

Upon our assessment of the website, we identified several SEO issues and concluded that the website’s design was outdated. Subsequently, our client requested our agency’s assistance to completely redesign the website, prioritizing improved loading speed and a seamless user experience. As we recognize user experience as a prominent ranking factor, we dedicated considerable effort towards enhancing it. 

We are pleased to report that our agency has successfully completed the website redesign, resulting in a fresh and modern look, as shown here.

2. Technical SEO:

As our agency proceeded with the website redesign, I tasked my team with addressing the technical SEO errors. Our team conducted an in-depth analysis, identifying various technical issues that needed immediate attention. Here are some of the significant errors that we found and resolved to ensure optimal website performance:

404 Errors:

 There were some 404 pages on the website that we either fixed or redirected.

No Blog on the Site:

During our analysis of the website, we observed that the blog post URLs were not optimized for easy identification. The URLs were structured as “abc.com/how-to-do-” and made it difficult to differentiate between blog pages and course pages.

To address this issue, we created a separate blog for all the posts and migrated them there. This change allowed us to restructure the URLs to be more descriptive, such as “abc.com/blog/how-to-do-this,” enabling straightforward identification. As a result, we were able to create a clear and concise platform for all blog posts. Take a look at the updated blog page here:

No Courses Page:

After identifying the absence of a dedicated courses page, we took the initiative to create one to provide our client’s audience with a comprehensive platform to view all courses offered.

We listed all available courses on this page and optimized their URLs to “abc.com/course/course-name.” This was a significant improvement from the previous URL structure, which was “abc.com/course-name.” With this update, we ensured that visitors could easily navigate the website and access course information more efficiently.

In this phase, we conducted a comprehensive analysis of the website and identified several issues that required immediate attention. We successfully resolved the following issues:

• Outdated website design
• Poor user-friendliness
• Slow loading speed
• Absence of a dedicated blog
• Lack of categories
• Non-existent course directory page
• 404 error pages
• HTTPS pages containing internal links to HTTP pages
• Pages containing internal links to broken pages
• Pages being accessible from both HTTP and HTTPS versions
• Pages linking to HTTP images
• Our team worked tirelessly to address each of these issues and ensure that the website was optimized for an improved user experience and search engine visibility.

PHASE 2: KEYWORDS RESEARCH & CONTENT OPTIMIZATION:

During this phase, we focused on optimizing the website’s content to improve search engine visibility and user engagement. Here’s what we accomplished:

• Conducted comprehensive keyword research for existing blog posts and courses
• Optimized the content using the identified keywords
• Upgraded the quality of existing content for both courses and blog posts
• Created and added fresh content to the course category pages

Our efforts in this phase were aimed at providing our client’s audience with high-quality and informative content while also improving the website’s overall search engine ranking.

PHASE 3: ONGOING SEO CAMPAIGNS:

In the ongoing campaigns, these were the things we mainly did,

1. Link Building:

The monthly budget for the links was around $1000 and we acquired around 20 links in this budget.

2. Content Updation:

The websites that update their content regularly, tend to generate more organic rankings and traffic, That’s what we believe in.

3. Pages are Being Indexed:

We made sure that the new pages that were being published were indexing.

4. No New Technical Error:

Performing regular technical audits is crucial for maintaining a healthy and optimized website. We recommend conducting an audit at least once a month, and sometimes more frequently if you notice a plateau in growth or a decline in search engine rankings. By regularly reviewing and resolving technical issues, you can ensure that your website remains optimized for optimal user experience and search engine visibility.

RESULTS:

After all of our diligent efforts and hard work, we are proud to present the current state of the website. Our team’s dedication and expertise have resulted in a website that is optimized for improved user experience and search engine visibility.

Ahrefs Ranking Keywords: 101k

Analytics: 3,000+ Daily Traffic (When I started working on it, the traffic was around 400 per day)